Alps & Meters

Designing for Forged Performance.

Client: Alps & Meters
Services: Web Design, UX

The Challenge

The team behind Alps & Meters is seriously passionate about alpine sport.  

And what started as a passion quickly turned into a business. Alps & Meters, a Boston-based luxury alpine apparel brand with some very cool, very well-made product, turned to Digital Impulse to create their first e-commerce Shopify site back in 2014. Since then, they have continuously come back for design and development within that Shopify environment, which over time has led to some engaging digital experiences that helped them grow as a brand and increase sales.

Desktop Experience

We were able to take advantage of fantastic lifestyle, on-mountain, and studio shots from the client. The client was looking to showcase product while also guiding site users to the relevant pages. The focus for them was not just driving users to product, but also to the other offerings that helped educate a user on the brand. Along with the creation of a new homepage and product pages, I lead the build of a digital Home Try-On experience (all launched late 2016). 

Mobile Experience

All responsive design has led to increased mobile conversions and sales for the brand. The consumer gets a great cross-browser and multi-device experience site-wide. 

The Result

Our agency is a true partner with Alps & Meters and we continue to provide creative direction across digital design and development for the brand.

Client: Alps & Meters
Services: Web Design, UX